DIY Email Marketing
Do-It-Yourself Email Marketing
These are all do-it-yourself services for following up with your customers using email. The money IS in your list! If you keep a conversation open and build a relationship with your customers via email, they will think of your product/services first.
This is also an excellent way to notify your customers of new products/services. Focusing on selling to existing customers is always more profitable than looking for new customers.
I have personally used each of these services. Find one that works for you. When you’re ready to begin your email marketing, download my free 20 Email Check Points.
MailChimp is a great, robust program. The best part? It’s FREE if you have a list of 1,000 or fewer!
Beginning user
Free up to 1,000 subscribers and up to 6,000 emails per month. Each month your account sets to zero, so if you have a small list, it will be awhile before you’ll need to pay anything! Once you’ve reached that maximum, fees are recurring, monthly and start at an affordable $10.00.
If you have a small list and send infrequently, there is also a pay-as-you-go option that costs 3 cents per email address mailed at the time of send.
iContact incorporates an array of sophisticated features into a single, affordable product. Get it now!
Beginning user
Recurring, monthly fee starting at $9.95
Vertical Response – Email, Newsletter, Postcard Marketing and Survey Tool
Beginning user
Pay-as-you-go OR recurring monthly fee; special rate for non-profits
If you have a small list that you don’t email daily or weekly, pay-as-you-go is an economical way to go paying approximately 1-1/2 cents per email address mailed at the time of send.
AWeber is a comprehensive program for the more advanced user. It has a ton of great features (like automatic blog updates, Twitter updates, autoresponders, etc.) and a wonderful support function when you need help. Download their free Email Marketing Goals Worksheet.
Advanced user
Recurring monthly fee starting at $19.00
Infusionsoft is email marketing for small businesses that is on steroids! It’s a comprehensive email marketing with autoresponders, a mix of traditional media like fax, postal letters and postcards (remember them?!) and voice messages. They also have a module for CRM (Customer Relationship Management). The best part? You can manage it all from one online dashboard.
Get a free Small Business Email Marketing Report from Infusionsoft.
