DIY Email Marketing
Do-It-Yourself Email Marketing
These are all do-it-yourself services for following up with your customers using email. The money IS in your list! If you keep a conversation open and build a relationship with your customers via email, they will think of your product/services first.
This is also an excellent way to notify your customers of new products/services. Focusing on selling to existing customers is always more profitable than looking for new customers.
I have personally used each of these services. Find one that works for you. When you’re ready to begin your email marketing, download my free 20 Email Check Points.
MailChimp is a great, robust program. The best part? It’s FREE if you have a list of 1,000 or fewer!
Free up to 1,000 subscribers and up to 6,000 emails per month. Each month your account sets to zero, so if you have a small list, it will be awhile before you’ll need to pay anything! Once you’ve reached that maximum, fees are recurring, monthly and start at an affordable $10.00.
If you have a small list and send infrequently, there is also a pay-as-you-go option that costs 3 cents per email address mailed at the time of send.
Vertical Response – Email, Newsletter, Postcard Marketing and Survey Tool
Pay-as-you-go OR recurring monthly fee; special rate for non-profits
If you have a small list that you don’t email daily or weekly, pay-as-you-go is an economical way to go paying approximately 1-1/2 cents per email address mailed at the time of send.
AWeber is a comprehensive program for the more advanced user. It has a ton of great features (like automatic blog updates, Twitter updates, autoresponders, etc.) and a wonderful support function when you need help. Download their free Email Marketing Goals Worksheet. They are constantly improving their database. See their most recent new features.
Recurring monthly fee starting at $19.00
Infusionsoft is email marketing for small businesses that is on steroids! It’s a comprehensive email marketing with autoresponders, a mix of traditional media like fax, postal letters and postcards (remember them?!) and voice messages. They also have a module for CRM (Customer Relationship Management). The best part? You can manage it all from one online dashboard.