Social Media Marketing
Social Marketing has become an important part of Internet Marketing with the explosion of community-based, user-generated content sites like FaceBook, Twitter, LinkedIn, and Pinterest.
Small businesses can draw a good amount of traffic and conversion from social marketing, but not all of us have the time or resources to devote to consistently make the updates and interactions that social marketing thrives on. Manage your social Web presence with these free tools — TweetDeck or HootSuite,. Many of these tools also let you schedule your updates so you can use your Social Media time wisely and efficiently.
Social marketing has the ability to reach customers and prospects directly, keeping them up-to-date on your company and services, and keeping you top of mind. It’s an easy, affordable way to extend awareness of your business. It lets you connect in a more personal way. Use it to improve customer service or network with other small businesses. Remember that Social Media is more about building relationships and having conversations with your prospects and customers, not selling or blatant self-promotion.
Small Biz Web Tip: If your customers aren’t using social media, don’t waste your time creating and maintaining accounts. If your customers are there, it’s wise for you to be there also; they will be open to communicating with you in this way. Going where they are will help you put yourself in their shoes.
Quick Questions to Ask Yourself
- Who is my customer?
- What are their needs or problems?
- What media do they rely on and how can I reach them?
- What is important to them?
- What are they actually buying from me? (Not what you perceive they are buying, get hard #’s here.)
- What multi-media elements do they connect with? Video? Blogs? Social Media?
Download this free PDF file and have a plan before you get started. If you’re already using social media, you can use this document to revisit your goals and re-focus your efforts. Working smarter, not harder. 
Free download: Social Media Planning Worksheet
To save file: Right click the link above and choose “save as”, “save this page as” or “save this link as”. You will be able to save the document to your hard drive in PDF format (requires Adobe Reader to open. It’s installed on most computers. If you need to download, click the “Adobe Reader” text above.
To open file: If you simply want to view and print, clicking the link will open the document.
If you don’t have time for this task or the inclination to maintain social accounts for your business, I can do this for you. Email me or leave a comment below. I’ll get in touch with you to discuss the details and associated monthly fees.
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5 Ways to Use Facebook for Business
5 Ways to Use Twitter for Business
How to Use Pinterest for Business
More Social Media Resources: These Web sites have a ton of relevant and valuable social media information especially for small local businesses.
