Advertising Your Business on Facebook
Facebook has steadily improved its performance advertising algorithms since it’s launch in 2009. Today, they are officially a contender in the paid search arena.
Facebook offers a CPC (Cost-Per-Click) or CPM (Cost-Per-Impression) ad model. You can target your market using these demographic and psychographic filters:
- relationship status / interests
Much like the Google Adwords platform, all ads in the same campaign share daily budgets and schedules. Ads are created in a similar manner with limited characters for both the title and the ad text itself.
Try it out for yourself – review the process and create a quick ad here without signing up.