Tracking Tools
Track Your Web Traffic
You will want to be tracking your Web site traffic to see how your visitors are arriving (via what source), where they are from geographically, where they go when they arrive, what type of equipment and connections they have, etc.
Google offers a free tool you can use to view your web site traffic. This can really tell you a lot about your visitors and their activity on your site so that you can make modifications for better site usability.
Sign-up for a free Google Analytics’ account.
Small Biz Web Tip: If you are unsure of how to do this or simply don’t have the time or inclination, I can do this for you. Email me or leave a comment below and I’ll get in touch with you to discuss the details and associated fee.
Track Your Social Media
Social Media Analytics and Reporting in Excel, small monthly fee: RowFeeder
Measure and validate the impact of your social media marketing efforts, free trial: ArgyleSocial
Track social media metrics from one dashboard (like Google Analytics for social media), small monthly fee: Swix
